Thanks to the internet, marketing methods have changed in the last 20 years. Banner ads, flash videos, and other methods are popping up on websites all over the world. In spite of, the one tried and true practice which seems to exceed all method is email marketing. The reason being this form of marketing reaches the customer directly, and can be created to fit the shopper’s needs based on history, personal preference, and much more. This post offers you 5 awesome email marketing tactics that work.
While email marketing will help to bring in new customers and entice existing customers to do repeated business, remember it requires being skilled in constructing emails that are exciting and filled with potent info that keeps them reading.
In this post, I shall share with you 5 awesome email marketing tactics that work ones that are sure to help you get your emails opened and read unlike they ever have been before.
E-Mail Marketing Tactic #1: Advertise Massive Sales
Do not wait until the last-minute, rather, always remember to announce big sales to your email subscribers in advance. Yes, do give your subscribers a fair heads-up, and send a follow-up reminder or two before the big sale day. Be sure to let them know if the sales will last several days. In addition, if a coupon code is necessary to take advantage of a sale make it clear in the email.
E-Mail Marketing Tactic #2: Use Bold Subject Lines
A bold subject line is what causes people to make a decision whether they actually click on, open, and read the email or whether they hit the delete button instead. Using an interesting or intriguing subject line arouses your customer’s curiosity and gets them to open up your email. So make sure to use catchy subject lines. Bold one-liners or clever phrases are highly recommended.
You can also cut right to the chase and mention something like 50% Off All Merchandise for The Next 48 Hours! Another awesome way is to pose a question like, Have you download your free guide yet? The idea is, to entice the reader to open the email by doing a great job.
E-Mail Marketing Tactic #3: Be a Good Communicator
The idea is, let your customers know at all times what to expect from you and what is is that you want them to do. It may be as simple as, a sale that offers free shipping once they spend $25 or more on products, or a free promo offer or item if they attend a local event, just make your desire clear. In any “fine print” be open, make your buyers aware of any catches, details, that must be meet to qualify for any offers.
E-Mail Marketing Tactic #4: Make Social Media Your Friend
Facebook is an authority, so remember to take advantage. Let Facebook help you build your brand. It’s is as simple as remembering to include a link as a reminder one that allows your subscribers click “like” Facebook. Just provide a link inside of the email. By having a clickable icon or link your customers will then be redirected to Facebook and can easily click like. Do the same for other powerful sites like Twitter, Pinterest etc.
E-Mail Marketing Tactic #5: Show Some Love
Your emails should not be pitchy. Instead, you can include fun, informative content in your emails. I suggest that you include fun facts regarding your brand, show how it may be used and include any other closely related topics to your business. Compose your emails as if you are sending it to a friend. Try to keep your emails away from being too serious if not you risk losing your subscribers. Show some love, have some fun and you may even entice your subscribers to jump over to your site ask a question or better yet make a purchase.
Remember to use these 5 awesome email marketing tactics that work. This can be the difference between writing bland, boring everyday email, and crafting up fun welcoming email that your subs look forward to. Finally, remember to also utilize your marketing and writing skills and together with the information I’ve provided create emails that will bring in new customers and entice existing customers to do repeat business.
My question for you is? Is there a favourite email marketing tactic that you like to use? Leave a comment in the section below.