H aving a blog is fairly inexpensive and allows you to connect with others. Besides, every leader needs a blog and if you are reading this chances you are you are just that.
Ok so you have a blog but you’re not posting content on a regular basis, or maybe you just want to start one. Remember every leader needs to have a blog and every blogger was once a beginner. Here’s what having a blog does for you.
- helps you to create greater visibility for your business
- share your voice
- influence other people with your areas of expertise
- broadcast the vision of your brand
- vent your own frustrations
- share what your learning
- allows you to connect with other leaders
Here’s your 8 step formula to quickly and easily create amazing blog posts
- Start. First things first. You have so much to share and the world is waiting for your amazing post and while you don’t have to be amazing to start you do have to start to be amazing.
- Focus on your readers. Meaning know you who is reading your content and give them more of what they are looking for. Be attentive, success leaves clues people will tell you what they want, look for hints in the questions that your readers ask you. Another good way to tap into what your audience wants is by conducting a reader survey. In a survey you’ll ask readers to please respond to a few questions that will help you to serve them better.
- Write headlines that will stand out – We live in a world where concentration and focusing are skills and most of us have lost the ability to focus or to concentrate. Bare in mind that 90% of your readers are scanning your headlines to decide whether to read or not to read your post, so don’t make it too cute or confusing, give them a reason to continue reading your posts. According to Copyblogger (the online expert that I personally follow―they are awesome at helping others get started and mastering and marketing content) an average 8 out of 10 people will read a headline copy, but only 2 out of 10 will read the rest―your title determines the effectiveness of your entire post.
- Include a relevant photo or image. Do not use just any image you find online, get your image from a reputable source. Make sure that the image is attractive and relevant to your post. Unsplash had been one of my favorite websites to grab free high-resolution photos from online but, Pixabay has now become my all-time favorite. With both sites I love that images are released free of copyright, therefore you may download, modify, distribute, and use them royalty free for anything you like.
- Share a related story. It’s engaging to start with a relevant story, though I must admit this is something I am working at. It’s a great idea to become a great storyteller. Take a journey back in time and dig up those amazing stories of your past or as they happen in our daily lives. Save your stories a the time when you need to share them, Evernote is a great place to store them. Next, we must also learn to become vulnerable and share those stories that may be a little difficult to share. By sharing the good and bad we are also allowing others to learn from us and learn more about us.
- Make your post easy to read. Make it seem easy to read for your readers, write short paragraphs, keep your post short about 500 words but more that 300 unless you’re an authority in your field. Use Subheadings, images, shareable tweets, bullets, short paragraphs, short sentences and simple sentences. When I first started writing I read somewhere to avoid big words, that writing at the eighth-grade level is ideal. The idea is to make easy and pleasant for our subscribers.
- Keep your post brief. More than 3oo words but under 500 words, this is important for your Google ranking. The aim is to be ranked as an authority. By aiming for 500 words it makes writing seem easier also. The longer your post the more research and time your post is going to require.
- End every post with a call to action. Give your audience a reason to continue their interaction with you. For example, invite your readers to comment, like, and share, download a PDF, read a related post, subscribe to our newsletter, leave a question but if you use the question please remember to avoid the yes or no answer. End with an open-ended question, it shows that you are open. Readers will want to contribute to what you are writing ask readers to leave comments or to send emails.
Write,write,write, the cliche―that practice makes perfect, doing something over and over is the only way to learn to do it well, is certainly proving to be true for me―I suppose the same it can be for you. Writing often will allow you to become less self-conscious and enables you to create more content.
Be confident, know that people want to hear what it is that you have to share, if still uncertain that read a books on the subjects that you need to become more confident about. Most important write what people will want to read about and will be compelled to share with friends.
Question: What is the one thing that you struggle with the most when creating your blog content? Leave a comment in the section below.
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